EXPERTISE · PERDU MONOCLE

All services

Brand creation, graphic design, products, packaging, prototypes, websites, audits, SEO and retail spaces: the studio’s services organised by area of expertise.

Brand strategy, creation & analysis

End-to-end brand creation and development
Creation and development of a brand, from identity to products, communications and retail spaces.
Complete brand audit
Review of an existing brand’s identity, positioning and principal applications.
Brand strategy and positioning
Definition of target audiences, brand proposition and market position.
Brand repositioning
Reworking a brand’s positioning and messaging to reflect new objectives.
Competitor brand analysis
Comparison of identities and market positioning within a category.
Brand and sub-brand architecture
Organisation of master brands, sub-brands, product ranges and their relationships.
Brand consistency audit
Assessment of logo, messaging and visual consistency across brand applications.
Pre-launch brand assessment
Review of key brand elements before a public launch.
Complete brand redesign
Transformation of identity and applications for a new phase of development.

Names, logos & visual identities

Brand name creation
Development of names for companies, houses and brands.
Product and collection naming
Creation of names for products, ranges, collections and special editions.
Linguistic and cultural name analysis
Review of a name’s sound, meaning and possible associations across languages.
Taglines and brand signatures
Writing concise brand lines that communicate a proposition or message.
Logo design
Original logo design suited to multiple sizes and applications.
Existing logo audit
Assessment of an existing logo’s legibility, proportions and relevance.
Logo correction and refinement
Refinement of shapes, spacing, lettering and details without a complete redesign.
Logo redesign
Partial or full redesign when an existing logo needs a substantial change.
Custom wordmark design
Creation of lettering-led logos designed for the brand.
Monogram and symbol design
Development of initials and symbols for standalone or combined use.
Complete visual identity design
Development of a coordinated system of logos, typography and visual elements.
Brand guidelines and identity manuals
Documentation of identity use, variations and application rules.
Collection visual identities
Visual identities for individual collections within the overall brand system.

Graphic design & communications

Editorial design and layout
Layout design for publications, articles and editorial documents.
Brochure design
Design and layout of commercial or corporate brochures.
Product catalogue design
Organisation and presentation of product references, specifications and collections.
Business stationery
Design of business cards, letterheads and professional correspondence.
Commercial and corporate presentations
Design of presentations for clients, partners or investors.
Posters and printed materials
Poster and print design adapted to the message and format.
Advertising artwork for print and digital
Campaign artwork for print and digital channels.
Campaign visual identity
Development of a consistent visual language for a campaign or launch.
Cards, invitations and event graphics
Design of invitations, cards and other event communications.
Social media visual templates
Branded templates and graphics for social media posts.
Custom lettering and typography
Creation of tailored lettering, headlines and typographic compositions.
Print production artwork
Preparation of files with correct sizes, bleed and print specifications.

Product design & collection development

New product concept development
Development of product concepts and their key characteristics.
Product and range audit
Review of existing products, range structure and presentation.
Product positioning
Definition of a product’s audience, purpose and place in its category.
Competitor product analysis
Comparison of similar products to identify opportunities for improvement.
Product design: form, size and materials
Exploration of forms, dimensions, materials and production possibilities.
Product range development
Organisation of formats, references and categories within a product range.
Permanent collection development
Development of collections intended for an ongoing product offer.
Seasonal collection development
Creation of collections for seasons, sales periods or events.
Limited editions and special collections
Development of limited editions and purpose-specific collections.
Collaborative products and collections
Design of products developed with other brands or partners.
Gift and event product concepts
Creation of products conceived for gifting and special occasions.
Product development specifications
Preparation of specifications for product designs, dimensions, materials and versions.
Product development coordination
Coordination of discussions and revisions with technical partners and manufacturers.

Packaging design, analysis & development

Bespoke packaging design
Packaging conceived around the product, its use and production requirements.
Existing packaging audit
Review of existing packaging: presentation, readability, construction and use.
Packaging redesign and improvement
Reworking existing packaging to improve appearance or function.
Packaging graphic design
Design of lettering, graphics and layouts applied to packaging.
Structural packaging design
Development of packaging formats, openings, assemblies and structures.
Custom box design
Design of boxes tailored to product dimensions and presentation.
Gift box design
Development of gift boxes for assortments and special editions.
Sleeves and outer packaging design
Design of sleeves and outer cases that protect or complement packaging.
Packaging insert design
Design of inserts that secure and display products inside packaging.
Label design
Labels designed for bottles, jars, boxes and other containers.
Bottle and container design
Exploration of bottle, jar and container forms and formats, subject to feasibility.
Shopping bag and pouch design
Design of shopping bags, pouches and related product carriers.
Packaging range design
Development of a coordinated packaging system for multiple products and sizes.
Perfume packaging design
Design of perfume boxes, cases, labels and product presentation.
Cosmetics packaging design
Packaging and label design for cosmetic products.
Confectionery packaging design
Design of boxes, sleeves and gift sets for confectionery products.
Food and speciality grocery packaging
Packaging design for food and speciality grocery products.
Premium packaging design
Packaging concepts with carefully considered materials, construction and finishes.
Packaging materials and finishes
Selection of papers, materials, surfaces and finishes suited to the project.
Embossing, debossing and foil details
Planning embossed, debossed and foil-stamped details for manufacture.

Mockups, prototypes & manufacturers

Packaging mockups
Creation of presentation mockups to compare formats, structures and layouts.
Physical packaging prototypes
Development of physical samples to evaluate proportion, assembly and handling.
Pre-production approval samples
Creation or coordination of samples for approval before manufacturing.
Product mockups and prototypes
Creation or coordination of product mockups and early prototypes.
Retail kiosk and module prototypes
Development of kiosk mockups or prototypes with appropriate partners.
Manufacturing feasibility assessment
Discussion with manufacturers to assess materials, methods and constraints.
Die-lines and technical templates
Preparation or adaptation of packaging die-lines and technical templates.
Manufacturing file preparation
Organisation of technical files and specifications for manufacturers.
Specialist manufacturer sourcing
Identification of manufacturing partners for the required materials and methods.
Introductions to selected manufacturers
Introductions to specialist manufacturers suited to the project.
Manufacturer coordination and revisions
Coordination of discussions, trials and revisions with manufacturers.
Proof and sample review
Review of proofs and samples before subsequent production stages.

Website design & development

Website concepts, architecture and navigation
Planning the pages, information structure and navigation paths for visitors.
Bespoke website design
Custom visual design and page compositions for each website.
User interface (UI) design
Design of menus, buttons, forms and other interface components.
User experience (UX) design
Organisation of user journeys for clear, intuitive navigation.
Interactive website mockups and prototypes
Mockups that demonstrate layout, behaviour and user interaction.
HTML5, CSS and JavaScript development
Website implementation with structured, maintainable HTML5, CSS and JavaScript.
Brand and corporate websites
Websites presenting a brand, its activities and its offer.
Portfolio website development
Websites designed to present creative work and case studies.
Mobile-responsive website design
Adaptation of layouts, images and controls across screen sizes.
Multilingual website development
Creation and integration of language versions with consistent navigation.
Launch pages and campaign landing pages
Dedicated pages for launches, collections or marketing campaigns.
Interactive galleries and filters
Interactive galleries, filtering and image-navigation features.
Web animations and interactions
Motion and transitions designed around content and usability.
Website migration and relaunch
Planning a website move or relaunch while preserving relevant links.

Website audits, corrections & improvements

Complete website audit
Overall review of design, content, navigation and functionality.
Website visual audit
Evaluation of layouts, typography, alignment and visual consistency.
Navigation and UX audit
Review of menus, user journeys and potential usability obstacles.
HTML, CSS and JavaScript technical audit
Inspection of source files and identification of implementation issues.
Website performance audit
Assessment of factors affecting loading speed and responsiveness.
Technical website performance optimisation
Targeted optimisation of loading, scripts, styles and assets.
Mobile and tablet display audit
Checking layouts across screen sizes and identifying display issues.
Web accessibility audit
Identification of issues with contrast, keyboard use, structure and readability.
Website and brand identity consistency audit
Review of how closely the site reflects the brand’s design and messaging.
Website code and file cleanup
Removal of verified obsolete files, duplicate rules and unused assets.
Existing code restructuring and simplification
Restructuring HTML, CSS and JavaScript for clearer maintenance.
HTML, CSS and JavaScript error correction
Fixing verified issues in markup, styles and scripts.
Website redesign and modernisation
Redesign of existing page layouts, interactions and features.
Navigation and page structure improvements
Reorganising menus, pages and links to improve findability.
Image and loading optimisation
Optimising media formats, sizes and loading behaviour.
Conversion path analysis
Review of calls to action and the path towards an enquiry or purchase.
Pre-launch website testing
Testing links, forms, mobile views and features before launch.
Website maintenance and updates
Agreed content updates, technical corrections and ongoing improvements.

Search engine optimisation (SEO)

Complete SEO audit
Overall evaluation of site structure and content affecting organic search.
Technical SEO audit
Review of crawling, indexing, response codes and technical metadata.
Keyword research
Identification of search terms relevant to the brand’s services and products.
SEO competitor analysis
Analysis of competing sites’ subjects and page structures.
On-page SEO optimisation
Refinement of page titles, content, links and on-page search signals.
SEO copy optimisation
Editing copy to answer search intent without artificial keyword repetition.
Title tags and metadata writing
Writing and improving page titles and search-result descriptions.
Heading and content structure
Logical organisation of headings and sections for readers and search engines.
Internal linking optimisation
Building meaningful links between related pages and subjects.
URL and redirect optimisation
Review of page URLs and redirects during site changes.
Indexing, XML sitemaps and canonical tags
Checking indexable pages, sitemaps and canonical URL signals.
Structured data implementation
Adding suitable structured data supported by the page’s actual content.
Multilingual SEO and hreflang
Configuration of language versions and appropriate hreflang links.
Image SEO optimisation
Improvement of relevant image filenames, sizes and alternative text.
Technical SEO error correction
Fixing identified issues with links, redirects, crawling or markup.
Search Console and analytics configuration
Configuration of monitoring tools subject to the required account access.
Search performance analysis and reporting
Periodic review of search data to identify potential improvements.

Boutiques, kiosks & retail spaces

Retail boutique concepts
Development of a store’s concept, organisation and brand expression.
Mini-boutique design
Retail concepts designed for compact sales areas.
Commercial kiosk design
Kiosk concepts covering display, circulation, storage and brand identity.
Sales stands and retail corners
Design of stands and branded retail corners within larger venues.
Pop-up store concepts
Temporary retail concepts for launches and events.
Retail layout and space planning
Planning of circulation, product categories and display areas.
Retail display furniture design
Design of bespoke counters, shelving and retail display furniture.
Store window display concepts
Concepts for shop windows and merchandise displays.
Store signage and wayfinding
Design of signs and visual navigation within retail spaces.
Point-of-sale displays and materials
Design of point-of-sale displays and promotional materials.
Visual merchandising
Planning product placement, assortment displays and retail presentation.
Graphic identity for retail spaces
Applying logos, type and graphics to retail environments.
Retail concept presentation dossiers
Preparation of concept documents, visuals and plans for project partners.
Point-of-sale presentation audit
Review of product presentation, signage and clarity of the retail offer.

Copywriting, imagery & art direction

Brand copywriting
Writing brand introductions, messages and core editorial content.
Website copywriting
Writing structured copy for website pages and sections.
Website copy review and editing
Review of existing website copy for clarity, repetition and structure.
Product description writing
Product descriptions based on the items’ actual characteristics.
Multilingual editorial adaptation
Adapting copy across languages while preserving meaning and tone.
Brand and campaign art direction
Planning and oversight of creative direction for brands and campaigns.
Photography art direction
Planning visual requirements, framing and direction for photography.
Image retouching and preparation
Retouching, correction and preparation of image files for their intended use.
Creative imagery and compositions
Creation of imagery and compositions for brand applications.
Product visualisation and digital mockups
Digital representations for presenting or examining concepts.

Creative consulting & independent reviews

Creative advice on existing projects
Review of work in progress with practical improvement recommendations.
Second opinion on a name, logo or identity
Independent assessment of a proposed name or identity before commitment.
Second opinion on packaging or product
Independent review of product or packaging concepts before development or manufacture.
Second opinion on a website
Independent assessment of an existing website’s design, content or code.
Combined brand, product and website analysis
Assessment of consistency between a brand, its products and online presence.
Ongoing creative consulting and support
Creative advice and guidance as a project evolves.

Technical work and production are assessed according to feasibility. Prototypes and samples can be developed in collaboration with specialist manufacturers selected for the project.