PROJECT STUDY
Huis van Lys
Creation and development of a premium collections brand, from visual identity to packaging, digital design and retail concepts.
Brand identity · Art direction · Packaging · Product development · Collections · Website · Boutiques and kiosks
Brand identity & visual language
Development of the visual identity, logo, typography and applications across multiple product families.
Logo, identity variations, visual guidelines
Copywriting & communication
Brand content structure, collection presentation, website copy, and Dutch/English editorial adaptation.
Brand presentation, product copy, product categories, translations
Packaging & collections
Packaging concepts and variations for chocolate, biscuits, dragées, whipped honey, tea, coffee and other products. Collections inspired by art and special occasions.
Packaging families, Girl with the Pearl, Rijksmuseum, Signature, weddings and baby showers
Products & ranges
Development of product families and their presentations, including whipped honey and tea ranges.
Product families, variations, product presentations
Website & animation
Design and development of a bilingual Dutch/English website with navigation, galleries, sliders, products and collections.
Desktop and mobile design, Dutch and English versions, product and collection pages, animations
Motion & animations
Creation of page transitions and presentation animations for the website.
Carousels, editorial motion, transitions
Mockups & presentations
Visual presentations for reviewing product and packaging concepts before production.
Mockups, product presentations and collection concepts
Boutiques, kiosks & licensing
Development of retail concepts for boutiques, mini-boutiques and licensed kiosks.
Retail layout, signage, product displays and kiosk concepts
Art direction
Art direction across print, digital and retail applications.
Photography direction, editorial visuals and collection extensions
