PROJECT STUDY

Maison du Lys est.Paris

Brand identity and collection development for a Parisian house, from graphic design and packaging to the website and boutique concepts.

Brand identity · Art direction · Packaging · Product development · Collections · Website · Boutique

Brand identity & art direction

Development of the house identity, logo and graphic language across its collections and communications.

Logo, typography, identity variations and applications

Writing the house presentation and organising website copy for products, collections and licensing.

Brand copy, editorial structure and website content

Packaging and collection design, including Signature Maison, Marie Antoinette and Louis XV, with variations for different product families.

Gift boxes, cases, artwork, collections and editions

Development of product families and presentation formats for chocolate, biscuits, dragées, whipped honey, tea and coffee.

Product ranges, variants, product presentations

Website design and development across the house, collection, product, licensing and partnership pages.

Desktop and mobile interfaces, navigation, galleries and animations

Design of website sliders and presentation animations.

Animations, transitions, interactive galleries

Concept presentations for collections, packaging and products.

Mockups, collection compositions, product presentations

Development of a Parisian boutique concept connected to the house identity and collections.

Boutique concept, space planning, product presentation

Art direction of collection photography and editorial communication.

Photography, editorial compositions, communication materials